TechCrunch

Life360 Raises $750k To Keep Your Family And Valuables Safe (mar, 24 nov 2009)
Life360, a startup that looks to help families keep their loved ones (and their identities) safe, has closed a $750,000 funding round with investors including Seraph Group, LaunchCapital, Founders Fund (va FF Angel), the Band of Angels, and Mark Goines. The service also recently launched to the public at TechCrunch50's DemoPit. Life360 offers a suite of services related to safety and security, which are designed to help prevent everything from losing your phone to losing your personal identity. One example is the site's Emergency ID service, which provides parents with cards/bracelets for their children that instructs first responders to call a designated phone number in the event of an emergency. Calling that number will activate the service and automatically blast a message to any emergency contacts.
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Google Opens Chrome Extensions To Developers, Will Only Review Certain Ones (mar, 24 nov 2009)
As anticipated, Google has taken the first step to launch full extension support for its Chrome browser. Starting today, Google is allowing developers to upload the extensions they are making to the new Extensions Gallery. This gallery isn't yet open for Chrome users to test out, but Google is saying that they will open it to "trusted testers" in the next few days. If you are a developer working on an extension, you can simply agree to Google's terms and upload your extension to the gallery right now. One of those terms is that Google has the right to review your extension before it's published, but they are saying they will only do that if it includes "include an NPAPI component and all content scripts that affect "file://" URLs." Google goes on to note that "For security reasons, developers of these types of extensions will need to provide some additional information before they can post them in the gallery." Fair enough.
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Ridin’ Vidly: Chamillionaire Helps Launch Realtime Video Responses, Vidly Express (lun, 23 nov 2009)
Though it has yet to take off in a major way, the idea behind video comments remains a potentially compelling one. And after seeing some success using its video platform to serve up videos on Twitter, Vidly thinks it can crack the case. And Grammy-winning hip-hop star Chamillionaire and the popular blog commenting system Disqus are helping them try to do that. Launching today, Vidly Express is a way to use Vidly's video platform on any site for visitors to add video comments or responses with the click of a button. And using celebrities like Chamillionaire is an obvious example to get the service some traction. As you can see on his own site, he's already using it to good effect. But Chamillionaire isn't just any celebrity endorser, as we learned first hand during this year's TechCrunch50, he's actually in tune with a lot of interesting things going on in tech — and uses the stuff, so his endorsement is a solid one.
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BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent (lun, 23 nov 2009)
Online video ad rates keep coming down, but that could be a good thing. BrightRoll, a large video ad network, is reporting that cost-per-thousand (CPM) rates for pre-roll video ads across its network are down on average by 37 percent from a year ago, but total revenues across its network are up 84 percent. Cheaper ads are leading to more spending by advertisers overall. The chart above shows average CPMs on BrightRoll's network indexed to 100 at the beginning of 2008. The average CPMs are now in the mid-teens, and seem to be leveling off. They were down 4.5 percent from last quarter.
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Family Guy Advertised Windows 7 After All (lun, 23 nov 2009)
Remember that hubbub a few weeks back about Seth MacFarlane's Family Guy advertising Windows 7? But the show was apparently deemed to raunchy so Microsoft replaced Family Guy with Warner Bros. Well, did you catch last night's episode? There was a Family Guy segment that certainly looked like an advertisement and was then followed by a regular Windows 7 commercial. Check out the video after the jump. It makes you wonder if there is more to come and the deal isn't dead after all.
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Leaked Video: Swyping Versus iPhone Typing. (Swype For Android Is Next). (lun, 23 nov 2009)
A year ago, Swype launched a new way to type on a touchscreen phone at TechCrunch50. Swype was created by the inventor of the T9 predictive typing system used on most phones today because he felt that new text input methods for small touchscreens are sorely needed. Today, the startup announced the first phone to use the technology will be the Samsung Omnia II on Verizon. As you can see in the video above, which shows a side-by-side comparison of typing on the Omnia II versus on an iPhone, the way you type with Swype is you literally swipe your finger from one letter to the next as fast as you can. In the video, the Swypist beats the iPhone typist hands down, so to speak.
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Google Gives A Slightly Crippled Maps Navigation To All Android Users (lun, 23 nov 2009)
A few weeks ago there was a lot of excitement surrounding the launch of Google Maps Navigation. Unfortunately, it only worked with Android 2.0 and up, which means only the newest devices right now, like the Droid. But today Google has given an early holiday present to its other Android users: Maps Navigation to anyone running at least Android 1.6 (Donut). Yes, that means anyone with an Android device can now use this awesome new feature. This even includes users with the original Android phone, the G1. But apparently not all of the features found in Maps Navigation for Android 2.0 will work in the 1.6 version. The one example Google gives is that you can't use the "navigate to" voice command.
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iPhone Apps to Keep You Fit This Friday (lun, 23 nov 2009)
Go ahead and take that second helping of bacon-broasted mashed potatoes and high-fat gravy this Thursday, friends, because even if your tummy gets big and round like a steamed black bean bun, there's an app for that. Fitness apps for all! iPhone fitness apps have come a long way since Nike+iPod. The addition of GPS opened entirely new vistas for running and biking enthusiasts and the iPhone's video and audio capabilities made it fun to use the iPhone in the gym. Here are a few of my favorites.
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Five Ways Startups Are Tapping Into LinkedIn’s API (lun, 23 nov 2009)
This morning, professional social network LinkedIn announced that it is opening up its API for developers to build applications around the platform. While LinkedIn has partnered with Twitter, Microsoft, IBM, Research In Motion and others, this will be the first time startups can tap into the platform. While LinkedIn is releasing 11 different APIs, they fall into three distinct categories. First, developers will be able to let users easily access their information, profiles, connections and messages via oAuth login. The second functionality is to give users the ability to make actionable decisions about information, but letting them message their LinkedIn contacts, post updates, accept contacts and more. And the third piece of the puzzle is search. So developers will now be able to embed LinkedIn search in other applications. Although the API is now available for all, LinkedIn has already partnered with a select group of developers. Here are a few examples of their integrations.
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Swype To Debut On The Verizon Samsung Omnia II (lun, 23 nov 2009)
A little over a year ago, Swype announced at TechCrunch50 2008 that they were going to "change how the world inputs text on screens". By allowing the user to type words by tracing a path between its letters rather than tapping them out one-by-one, Swype claims to speed up typing on a mobile handset while doing away with accuracy annoyances. Swype is the brainchild of Randy Marsden, developer of the Windows Mobile onscreen keyboard, and Cliff Kushler, co-inventor of the T9 input method. Early next month, Swype will make the jump from the demo stage to a real world product as it debuts on the Verizon Samsung Omnia II.
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A Religious Storm is Brewing Over Best Buy’s Black Friday Ads (lun, 23 nov 2009)
Here it comes: Best Buy ran a national Black Friday ad inviting the world to celebrate Thanksgiving and Eid Al-Adha, the Muslim festival of sacrifice. Fair enough, right? Happy Eid! Well, take a gander at the ad up there and brace yourself. Look closely. You'll probably miss the good will and wishes, they're so innocuous.
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Google Acquires Teracent To Apply Machine Smarts To Display Ads (lun, 23 nov 2009)
Google's on a bit of a shopping spree this holiday season. The search giant just acquired AdMob for $750 million a few weeks ago. Today, Google has acquired display advertising company Teracent for an undisclosed amount of money. The deal is expected to close this quarter. Teracent’s Intelligent Display Advertising technology creates display ads entirely customized to the specific consumer and site. The startup's proprietary alogirthims automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of different ads.
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Sneak Peek: AOL’s New Branding Video Appeals to Artsy Headbangers And Acrobats (lun, 23 nov 2009)
As AOL prepares to spin off from Time Warner early next month, it is going through a slight rebranding. The AOL logo is changing to lowercase with a period (Aol.). The new branding campaign that is about to launch features the logo revealed as white space inside different images and pictures (see below). The video above is a sneak peak of AOL's brand advertising campaign, which again reveals the new AOL logo over different images that the company wants to associate the brand with. The attempt here is to try to portray AOL as trendy, vibrant, and interesting—as far as artsy splashes, a headbanger and an acrobatic trio doing flips off one of their own manages to do that. The point is that AOL wants to reveal itself in unexpected ways. It does need to reboot its image, I'll give it that much.
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appendTo Aims To Commercialize jQuery Javascript Library (lun, 23 nov 2009)
jQuery is a Javascript library that is used in a large number of web applications and is popular amongst web application developers. It was launched in 2006 by John Resig, and immediately gained a large following due to its lightweight nature and design philosophy. jQuery allows developers to build Javascript web applications easily by abstracting many of the complexities and difficulties. A developer with knowledge of CSS selectors and HTML would easily find their way around jQuery and be able to implement Ajax queries, effects and other tasks with a few lines of code. A new commercial company called appendTo has launched recently with the goal of providing commercial support, training and development solutions exclusively around jQuery. The company was founded by members of the jQuery development team, and is lead by co-founder and CEO Mike Hostetler, who is both a jQuery core team member and previously a freelance developer/consultant. John Resig is not involved or affiliated with the company, and is employed by Mozilla as a developer.
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An Ecosystem Is Born: LinkedIn Opens Up API (lun, 23 nov 2009)
As rumors continue to swirl around LinkedIn's possible IPO, the professional social network is steadily adding useful features that help transcend the platform's technology into other applications. LinkedIn recently launched two-way integration with Twitter and also rolled out a plug-in to pull in your LinkedIn contacts within Microsoft Outlook. And today, LinkedIn is opening up its API to start letting developers make applications that tap into LinkedIn's social network. While LinkedIn is releasing 11 different APIs, they fall into three distinct categories. First, developers will be able to let users easily access their information, profiles, connections and messages via oAuth login. The second functionality is to give users the ability to make actionable decisions about information, but letting them message their LinkedIn contacts, post updates, accept contacts and more. And the third piece of the puzzle is search. So developers will now be able to embed LinkedIn search in other applications. The social network's search engine was re-launched last year and has done over one billion queries in this year alone.
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Plato’s Forms Gets Seed Money To Open Dialogue Between Bloggers And Companies (lun, 23 nov 2009)
As a blogger, sometimes the most difficult part of writing a post is contacting the company it is about. First, you either have to search your contact list, or the web, to figure out who to reach out to. And then you might not get a response right away. And finally, if you do get a response, it may include misdirection or less information than you'd like. All of these things led to the idea for a new startup, Plato's Forms. To be clear, the communication problems run the other way too. Sometimes companies would love a better way to talk to journalists before they publish a story. Plato's Forms would offer that communication pipeline. The idea is to make it easier for the two sides to communicate on any given story, so the correct information is shared with the readers.
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Apple And Android Now Make Up 75 Percent Of U.S. Smartphone Web Traffic (lun, 23 nov 2009)
When it comes to the mobile Web, increasingly there are only two mobile platforms which matter: Apple and Android. According to AdMob's October, 2009 mobile metrics report, the iPhone/iPod Touch and Android phones accounted for 75 percent of mobile Web traffic in the U.S., as measured by all the mobile ad requests it tracks. That number is up from a combined 65 percent in September, 2009. The iPhone is miles ahead of everyone else, but Android is quickly rising as a strong second. While Android phones managed to increase their share from 17 percent in September, 2009 to 20 percent in October, 2009, the iPhone and iPod Touch gained even more, going from 48 percent to 55 percent share. Meanwhile, during that same month the Blackberry 's mobile Web traffic share went down from 14 percent to 12 percent, and Palm's webOS shrank from 10 percent to 5 percent (Ouch).
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MOG All Access Music Service: Watch The Video Now, Sign Up On December 2 (lun, 23 nov 2009)
MOG has set a launch date for its All Access music streaming service: December 2. That's when you'll be able to sign up for the hands down best music streaming service on the web. If you're willing to pay $5/month, that is. Is it worth it? I'm definitely starting to think so. Partially because of the quality of the product (more on that below), and partially because the free streaming music business model seems to be falling apart. Spotify is delaying U.S. launch, MySpace may move to a subscription service, and the iMeem service, recently acquired by MySpace, may not even be around for much longer. By this time next year there may not be any legal free streaming services left. But even with free streaming competitors, MOG may be worth it. I've been testing the service for a couple of weeks and it is a significantly better user experience than any other music service I've tried, including Spotify, MySpace Music and Pandora. It's just incredibly easy to search for and discover music, add it to playlists or your library, and start listening. MOG has released a short video showing the full service (until now we've just had two teasers). The video is below:
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Monday Giveaway: Viper SmartStart iPhone Kit (lun, 23 nov 2009)
Using the Gas Cubby iPhone app to increase your fuel economy and keep your vehicle properly maintained can save you money and help the environment... but, if you've learned anything from CrunchGear, it's that saving money isn't much fun unless you can blow it on something cool and completely over the top. Well, one lucky CrunchGear reader gets to have their cake and eat it too. App Cubby, the developer of Gas Cubby, is giving away a Viper SmartStart kit to one lucky CrunchGear reader. If you own a car and an iPhone, surely you've heard about and have been lusting after Viper's new technology that allows you to lock/unlock, open the trunk, and even start your car right from your iPhone.
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WinBuyer Secures $6.9M For App That Helps Online Retailers Make More Money (lun, 23 nov 2009)
WinBuyer has just announced that it has raised institutional funding for the first time, to the tune of $6.9 million, in a Series A round led by Pitango Venture Capital and joined by Giza Venture Capital. The young Israeli company markets a so-called Onsite Comparative Pricing (OCP) application, which aims to help Internet retailers integrate comparison shopping elements straight into their own product pages.
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China Mobile starts selling Dell Mini 3i (lun, 23 nov 2009)
Dost thou desire an Android phone in Red Passion or Oiled Bronze? Begin thy journey, brave Sir Knight, to China where you will be able to purchase the Dell Mini 3i with 3.5-inch touchscreen for a few coins of the realm. The Mini 3i, as you'll recall, is Dell's first smartphone in almost half a decade and runs the Ophone platform, an Android-based system that will eventually brand most of China Mobile's phones.
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Chrome OS And The Microsoft Squeeze (lun, 23 nov 2009)
Now that we've all actually seen Chrome OS, the immediate reaction that most are jumping to is that it won't be killing Windows anytime soon. Obviously. But that doesn't mean it won't hurt Microsoft, and apply long-term pressure to the dominant OS. In fact, Google's positioning for Chrome OS reads like a page out of Apple's playbook, only from the opposite direction. Google is aiming Chrome OS right at the bottom of the market. That is to say, cheap computers, netbooks. Apple, of course, takes the opposite approach, targeting the high end of the market with their high-quality and high-margin machines. If Google is successful with its Chrome OS netbooks (let's call them ChromeBooks), what we could see is the squeezing of Microsoft, an idea I first laid out a month ago. With attacks from the top and bottom, Windows will be relegated to the middle. And ultimately, if Google has its way, marginalized.
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TechCrunch Homepage Design Gets Deconstructed By ZURB (lun, 23 nov 2009)
ZURB, a well-regarded interaction design and strategy firm in the San Francisco Bay Area that has in the past done work for eBay, Facebook, Yahoo, Zazzle and many other familiar names, regularly publishes insightful design deconstruction posts for homepages of some of the most popular websites on the net, using its very own Notable app (also see our review of the website feedback tool). After taking a critical look at CNN.com, MSN.com and Twitter.com, the ZURB team has recently shined its light on TechCrunch.com. And we took notice.
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Web-Based Productivity Suite Zoho Launches Human Resources Application Zoho Recruit (lun, 23 nov 2009)
Web-based productivity suite Zoho is launching a new product today, Zoho Recruit. A niche product, Zoho Recruit, is an application designed to help HR Departments and staffing agencies management recruitment. Zoho Recruit, which is an offshoot of Zoho People's recruitment technology, is an Applicant Tracking System that helps staffing agencies and recruiting departments track job openings, resumes, candidates and contacts. The application will source candidates by gathering resumes from multiple sources on the web and includes a technology that will weed out the candidates.
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Facebook Soon To Enable You To Comment On Status Updates Via E-mail (lun, 23 nov 2009)
Annoyed because you have to leave your e-mail inbox every time you would like to respond to someone else's Facebook status update? Good news: the social network is testing a brand new feature that will enable you to comment on threads by e-mail. It appears as if the new feature is currently being tested only with a very small subset of users; we haven't seen it at the bottom of any Facebook notification e-mails yet and there are only about 4 tweets from the past couple of days mentioning the new feature.
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